The primary forum is the Künstlerhaus in Vienna, which will showcase this theme and a full programme throughout one month. Ten interactive, walk-through multimedia installations, specifically conceived for stealing eyeballs, will be on permanent display. They present either a representative cross-section of the contributor's oeuvre or key excerpts from particular works.

museum in progress presents specific art projects in “media spaces”.
For stealing eyeballs, ten contributors each design an entire newspaper page and one animation slot for the Infoscreens in Viennese subway stations, thus bringing stealing eyeballs into the wider public sphere of the media.

I-D Media AG, co-producers of stealing eyeballs, stand at the forefront of Europe’s most well-known companies developing new media and offering innovative e-Business solutions.

In the context of the project, each contributor will design a full page in the Austrian daily Der Standard. At the same time, they will create short clips to be screened in public on over 50 large-format screens in Vienna's subway stations.

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The exhibition architecture, designed by propeller z, offers each participant exactly the same spatial and technical conditions for their presentation, functioning together with the visual appearance as a link between the real and media exhibition components: stealing eyeballs is not only a media-design exhibition but a design exhibition in the mass media.